Tracklist India
Writer

Vasudevan Shankar

Vasudevan Shankar writes features, lists and analysis for Tracklist India, and keeps an eye on the business of music: label results, catalogue deals, streaming numbers and what they mean for artists. Based in Chennai, he follows Tamil and other South Indian film music closely, and will happily make the case for a deep cut over a chart hit. His pieces take the long view, check the numbers twice and allow themselves the occasional dry aside. Readers and industry folk with a story idea, a data set or a quarrel with one of his lists can reach him at [email protected] with Vasudevan in the subject line.

Beat: Features, lists, business and analysis

Story tips and feedback: [email protected]

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Business

Spotify India Pitches Brands On Festive Audio Ads, Agencies Want Proof

By Vasudevan Shankar
The green Spotify logo centred on a plain off-white background
Feature

Ramayana, Diljit, Sunburn: Seven Indian Music Dates Before 2027

By Vasudevan Shankar
Ramayana Telugu trailer poster: Rama drawing a flaming bow beneath the face of Ravana in fire, Diwali 2026
World

John Legend's 'Muse' Is Out: 16 Tracks, All Produced By Pharrell

By Vasudevan Shankar
John Legend Muse cover: a man at a piano seen from above, facing rows of suited musicians on a white floor
World

Max Richter Plays His First India Concert, At NMACC In Mumbai

By Vasudevan Shankar
Max Richter smiling in a black turtleneck, hands clasped, seated on a pale sofa in a softly lit room
World

Rolling Loud India 2026 Lineup: Burna Boy, Skepta, Karan Aujla

By Vasudevan Shankar
Rolling Loud India 2026 poster naming Burna Boy, Metro Boomin, Karan Aujla and Skepta over a Mumbai skyline
Business

Spotify Tightens Free Tier In India To Push Listeners Into Paying

By Vasudevan Shankar
Spotify Q3 2026 Earnings graphic, blue and white lettering in a dark rounded square on a blue and red glow
Film Music

Krishnaraj, Voice Of 'Thanjavooru Mannu Eduthu', Dies In Chennai

By Vasudevan Shankar
Porkkaalam film poster with the title in Tamil and English, a man with a hand to his face and a smiling woman
Feature

Warner Music India Is Buying Film History and Betting On Folk

By Vasudevan Shankar
Warner Music Group logo
List

Seven Film Music Stories That Shaped October 2026

By Vasudevan Shankar
Official poster for the Arijit Singh India Tour 2027, with the singer playing guitar and the tour dates
Business

Excel Entertainment Starts Its Own Record Label, With Universal Music As Shareholder

By Vasudevan Shankar
Excel Entertainment founders and Universal Music executives, seven men in dark clothes, posing at the Excel Music launch
Business

Tips Music Grows Revenue 35% In Q2 But Releases Fewer Film Songs

By Vasudevan Shankar
The black and white Tips Music logo, a spiral record beside the word Tips, over the line The Must Have HITS
Business

Yash Raj Films Opens Raah Records To Sign And Develop Independent Artists

By Vasudevan Shankar
Singer-songwriter Aman with a woman in a misty blue scene, the Jaadugari music video artwork for Raah Records
Analysis

Universal's 72-Hour Paywall Is A Bet That Indian Listeners Will Pay To Hear It First

By Vasudevan Shankar
The white Universal Music Group logo, a globe above the company name, centred on a plain black background
Analysis

Believe India's BL/UR Imprint Bets On Indian Pop That Ignores Language Borders

By Vasudevan Shankar
Believe India BL/UR roster in seven panels: Rusha, Blizza, Sanju Rathod, Anurag Saikia, Bali, Farhan Khan, Khullar G