The business of Indian music
The business of Indian music: record labels, streaming platforms, music rights, results and deals. We follow T-Series, Saregama, Tips, Universal, Sony, Warner, Believe and the independents, along with Spotify, JioSaavn, YouTube and the money that moves between them, and explain what each change means for artists and listeners in India. New stories land every weekday morning.
Spotify India Pitches Brands On Festive Audio Ads, Agencies Want Proof
Spotify India's sales head says festive listening is a gap brands are missing, while Zenith and Dentsu X say audio still has to prove what it adds to sales.
By Vasudevan Shankar
Latest in Business
Spotify Tightens Free Tier In India To Push Listeners Into Paying
On its third-quarter call, Spotify said it is adding friction to free listening in India and Indonesia to push more users to pay, without sharing India numbers.
By Vasudevan Shankar
Excel Entertainment Starts Its Own Record Label, With Universal Music As Shareholder
Excel Entertainment's label Excel Music will release its own soundtracks and court outside films, with Universal Music taking a stake and handling distribution.
By Vasudevan Shankar
Tips Music Grows Revenue 35% In Q2 But Releases Fewer Film Songs
Tips Music put out 73 songs in the July to September quarter, the same as in Q1, but film tracks fell from 55 to 40 as content costs nearly doubled.
By Vasudevan Shankar
Yash Raj Films Opens Raah Records To Sign And Develop Independent Artists
Yash Raj Films has launched YRF Raah Records, a label for original, non-film music by independent artists, and Aman's 'Jaadugari' was its first release.
By Vasudevan ShankarUniversal's 72-Hour Paywall Is A Bet That Indian Listeners Will Pay To Hear It First
By Vasudevan Shankar
Zee Music Company Signs Punjabi Singer And Actor Noor Chahal
By Manoj Dey
Spotify's Fresh Finds Forward Offers Independent Artists A Year Of Support After The Playlist
By Smriti Kalra
Spotify Launches 'Haryanvi 101' As Banjaare And Dhanda Nyoliwala Drive The Language's Rise
By Smriti Kalra
Believe India's BL/UR Imprint Bets On Indian Pop That Ignores Language Borders
By Vasudevan Shankar