Shah Rukh Khan Curates UNIFYD With Arijit Singh And Karan Aujla
Announced last week, the one-day festival comes to Etihad Live on Yas Island on 20 March 2027, with Sonu Nigam playing a special set among more than 15 acts.
Shah Rukh Khan has a music festival. UNIFYD, which he curates, was announced last week for Etihad Live on Yas Island, Abu Dhabi, on 20 March 2027, with Arijit Singh and Karan Aujla at the top of the bill.
Sonu Nigam plays a special set. The organisers say more than 15 acts will perform across several stages over a single day.
Who is behind it
UNIFYD is produced by D'YAVOL Live and District, the live events and ticketing app. D'YAVOL Live belongs to the D'YAVOL group, which Khan co-founded with his son Aryan Khan, Leti Blagoeva and Bunty Singh. The Department of Culture and Tourism, Abu Dhabi and Miral are partners on the first edition. Emirates NBD comes in as associate partner.
The release pitches the event at audiences from India, the Middle East and the wider South Asian diaspora.
"UNIFYD, produced by D'YAVOL Live along with District, will unite India's most incredible artists on a shared stage for the first time," Khan said in a statement.
Bunty Singh, co-founder of D'YAVOL Live, was shorter about it. "Indian music is already global," he said. "UNIFYD gives that cultural force a festival platform that matches its scale, ambition and influence."
Below the headliners
The rest of the poster splits roughly in two. On the vocal side are Jonita, Shalmali Kholgade, Patiala Mehfil and Simran Choudhary. The electronic acts include Nooriyah, Curtain Blue, Tech Panda x Kenzani, Rusha & Blizza, Stick No Bills, BOH!B, Priyanka and Unnayanaa.
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Singh's 2027 is filling up. His nine-city stadium tour of India opens in Ahmedabad in January, and Abu Dhabi falls between his Bengaluru and Delhi dates.
Tickets
Tickets are sold only on the District app. Emirates NBD cardholders got first go, in a presale that ran from 11 am IST on 19 October to 11 am IST the next day. General sale opened at 12 pm IST on 20 October.
District lists three categories: General Admission at AED 295, Golden Circle at AED 725 and Platinum Lounge at AED 3,295. Entry is for ages five and up. The venue is outdoors and standing only, and District lists food stalls with vegetarian and non-vegetarian options.
(Source: D'YAVOL Live and District press release)
